Engage by Cell.
Streamlining communication and coordination across teams through automated briefings and AI tasking.
Overview
Engage by Cell, a mobile engagement software company, approached Nupixl to rebuild its outdated website and improve operational efficiency. The old site suffered from slow load times, poor SEO performance, and a design that didn't reflect the company's innovative reputation. Updating content required developer assistance, which slowed marketing and product updates.
Challenge
The previous system had become an operational bottleneck. Each new campaign or product launch required coordination between multiple teams, making updates cumbersome and error-prone. Content duplication and misaligned analytics tracking made it difficult to measure campaign success.
Approach
Nupixl began with a full audit of Engage by Cell's content architecture, analytics setup, and publishing workflows. Most pain points stemmed from a lack of modular structure and disconnected data sources. The strategy was to rebuild the site entirely for speed, scalability, and consistency, and to integrate Pixl Personas — Nupixl's AI briefing system — to automate daily marketing updates and sync campaign data between teams.
Execution
The rebuild introduced a modular content system capable of handling Engage by Cell's growing catalog of product pages, blog posts, and case studies. Automated publishing pushed updates live in minutes instead of days. Nupixl also implemented structured SEO data to boost search visibility, and the new platform shipped with automated analytics reporting powered by AI.
Results
Post-launch, the Engage by Cell website saw a forty-three percent reduction in load time and a thirty-one percent increase in organic traffic. Marketing teams could now publish content in under an hour without developer intervention. The automation layer saved roughly fifteen hours per week in manual updates, and laid the groundwork for AI-enhanced marketing operations.
[ RESULTS ]
ENGAGE BY CELLAutomation suite saved more than 20 hours weekly across product and marketing teams.
“The automation layer Nupixl added changed how we communicate — we'll never go back.”
Give Every Team The Context They Need
Automated briefings and data syncs keep your org aligned without extra meetings.
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